ArteBianca was founded on the Venetian mainland in 1968 by Adriano Anzanello, whose clever, ground-breaking response to market demand and changing lifestyles revolutionized the way crustless bread is used all over the world
ArteBianca was founded on the Venetian mainland in 1968 by Adriano Anzanello, whose clever, ground-breaking response to market demand and changing lifestyles revolutionized the way crustless bread is used all over the world
ArteBianca started out as a small artisan company and it has grown into a solid, mature business group that is renowned for its dynamic approach and its ability to adapt to the market, as it continues to enhance the quality of its products.
ArteBianca’s understanding of the messages and demand from the Italian and international markets has helped it to evolve and innovate over time, in terms of both its business and its products.
By adeptly and resolutely following carefully considered steps and goals, we have managed to grow constantly and establish ourselves as leading players in the market. We have been able to achieve this result by creating the right team spirit within the company and long-lasting ties with our customers, suppliers and all those who every day contribute in different ways to making ArteBianca products more and more healthy, wholesome and delicious.
As part of its tireless drive to “make healthy, first-rate products, with consumers in mind”, ArteBianca not only seeks out new ingredients and original recipes but is also constantly committed to improving the energy performance of its production lines and reducing its environmental impact.
Our recipes are clean and our products are certified. We use a small number of ingredients and carry out meticulous checks on all raw materials and production processes.
Working alongside bodies, associations and other organizations in the surrounding area, ArteBianca supports local development initiatives on the social, cultural and sporting fronts. Harnessing a system based on production goals and shared values, we set aside economic resources and use them to promote concrete action, catering to the needs and enhancing the well-being of our staff, their families and the world around us.
Communicating is crucial, but it must be done clearly and transparently. End consumers must be addressed directly and social media obviously plays a key role.
Dialogue has enabled us to make our way into people’s homes, including in the literal sense of the term. Real and virtual tours, local initiatives, competitions, sponsorship deals, and projects involving chefs and members of the trade have helped us to present the ArteBianca products and the PanPiuma brand to more and more people. The place that we have found in the homes of consumers means that many people now consider us “family friends”.
With more than 50 years of history behind it, the company continues to show care for families, traditions and its local area as it proceeds along its path while unfailingly looking into the future.